Parris Wellness
Dr. Jenise Parris is a doctor in Traditional Chinese Medicine. Parris Wellness is the home to her New York City practice and her product line. Both are rooted in her extensive knowledge of acupuncture, herbalism and aromatherapy.
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Brand Identity Exploratory
Brand Guidelines
Printed Collateral
Signage
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Product beauty stills
Product e commerce stills
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Product Packaging
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Website Design Site Map Guide
Social Media Implementation + Guide
Parris Wellness pairs efficacy and luxury both in her practice as well as her product line. Jenise envisioned the identity as an elegant, timeless serif (with a wink).
The products in the Parris Wellness collection are thoughtfully crafted for Dr. Parris's patients and for use within her practice. The packaging design draws inspiration from the concept of a personalized prescription, symbolizing the care and attention given by Dr. Parris to each individual.
The packaging design and supporting graphics are trustworthy and approachable while still maintaining a sense of elegance and simplicity.
We created 3D visualizations and beauty shots of the Parris Wellness product line for e commerce to maintain consistency.
We crafted a website design guide for her developer and created and implemented social media design for her launch, accompanied by a guide for her to independently maintain a cohesive visual aesthetic.
